Nothing – absolutely NOTHING – happens in any company without sales. New Sales are a must for any growth strategy. Leading (or pointing) the company towards new sales must occur before anything else happens. No Operations happen, no Cash Flow happens, no new equipment gets bought, no profits materialize unless there is a sale, or two, or eight, or loads.
Spring is not that far away. As such, prime selling season (for snow work) is less than 5 months away.
Begin evaluating your sales staff and their plan for success NOW.